`Date-wise News`

Philips banks on vardaan for higher volume

With the consumer electronics industry battling growing price erosions and obsolescence, Philips India has chalked out a clearly segmented and aggressive strategy for 2004. The company is targeting touching volume sales of 5.5 lakh CTVs this year, up from four lakh last year. It expects its Vardaan range of CTVs, specially targeted at rural and semi-urban markets, to contribute at least 73 per cent to overall sales.

exchange4media Staff Feb 18, 2004 6:07 AM

The making of durable superstars

Electrolux Kelvinator Ltd (EKL) believes that it can create a durable and winning corporate strategy by recognising and leveraging the power of women. Globally, Electrolux adapts itself to the culture of the country it works in. And that is exactly what it is increasingly doing in India. In its bid to showcase women as the decision-maker and relationship manager in any home, Electrolux has come up with four women-centric TV commercials in the last one month.

exchange4media Staff Feb 18, 2004 6:07 AM

India tops cellular churn rates in Apac: Gartner

Indian cellular operators face the highest churn rates as compared to their counterparts in Asia Pacific (Apac) countries with the exception of Hong Kong. As per data released by research firm Gartner, the monthly churn rate that Indian operators grapple with ranges from 3.5 per cent to 6 per cent. That means around 3.5-6 per cent of wireless customers move from one operator to another every month.

exchange4media Staff Feb 18, 2004 6:06 AM

HLL six brands log $100 m revenue apiece

Six of Hindustan Lever’s mega brands—Wheel, Brooke Bond, Lux, Rin, Lifebuoy and Fair & Lovely—each contribute revenues of over a $100 million annually to the FMCG major’s top line.

exchange4media Staff Feb 18, 2004 6:05 AM

Pepsi aims to trigger more thirst with new adverts — Yeh dil maange - to appear no more

Pepsi is all set to kick off its ad campaign for 2004 with a brand new tagline - Yeh Pyas Hai Badi. This replaces the Yeh Dil Maange More tagline, which the company had been using for the last five years. The new campaign is built around the insight that today's youth dream and yearn to get more out of life, which, according to Mr Shashi Kalathil, Executive Director (Marketing), Pepsi Foods Ltd, comes close on the heels of the change of the brand's international tagline from `Ask for more' to `Dare for more'.

exchange4media Staff Feb 18, 2004 6:04 AM

Bertelsmann Media plans to enter India

Big media groups are making a beeline for India; and the latest to explore the market is Germany's Bertelsmann Media. The company's Chairman and Chief Executive Officer (CEO), Mr Gunter Thielen, is in the Capital in search of opportunities in the entertainment and publishing business. The 11.7-billion euro company is also planning to set up a BPO in the country and is looking at the possibilities of outsourcing some aspects of the media business.

exchange4media Staff Feb 18, 2004 6:03 AM

Philips launches Mirror Television, targets hospitality industry

Philips India, a subsidiary of Netherlands based Royal Philips Electronics, has launched the ‘Mirror Television’ – a versatile LCD display integrated into a mirror through polarized mirror technology, which transfers almost 100% light through the reflective surface. This latest innovation by Philips has a dual purpose of information and entertainment.

exchange4media Staff Feb 18, 2004 6:02 AM

Siyaram spells out the ‘Coming Home’ theme in a new TVC

A young, dynamic NRI who longs for the Indian touch. That’s the crux behind the new Siyaram Silk Mills television commercial. And for those who dismiss the idea as just another ‘Poor Little Rich Boy’ theme, you couldn’t be more wrong. For one, it spells out the current situation of millions of Indians who make it to foreign shores and yet reminisce about the things they took for granted in India. And it fits in perfectly with the brand communication for Siyaram, an apparel brand that signifies Indian elements, a feeling of belonging and the sights and smells that you would best associate with home.

exchange4media Staff Feb 18, 2004 6:01 AM

HBO’s Spiderman sees surefire success

It is a top-notch movie. No wonder it earned HBO exceptional returns. Spiderman also ensured that Columbia Tri-Star India crossed the one billion mark for the very first time. Telecast on HBO as part of Big One, it has secured TVR of 2.4 (C&S 15 plus females, Sec AB) and 2.1 (C&S, 4 plus individuals, Sec AB) for the channel.

exchange4media Staff Feb 18, 2004 6:01 AM

MOMS granted in-stadia rights for 40% space in Indo-Pakistan series

The Pakistan Cricket Board has granted Madison Outdoor Media Services (MOMS) the in-stadia rights for 40% of the total available space for onward selling in the coming Indo-Pakistan cricket series. MOMS is associating itself with Pakistan’s leading outdoor company, Sign Source which has offices in Karachi, Lahore and Islamabad to ensure efficient and speedy services to advertisers.

exchange4media Staff Feb 18, 2004 6:00 AM

Channel-share battle heats up in Kerala

The battle between Surya and Asianet for the number one position in Kerala continues. At present, Asianet seems to be riding the wave. However, Surya doesn’t plan to give up without a fight.

exchange4media Staff Feb 18, 2004 5:59 AM