Luminous and VML India- the 'Khushiyon ka Ghar' journey

At the end of 2017, Luminous Power Technologies partnered with VML India to launch their first brand campaign: 'Khushiyon ka Ghar', staging Luminous as the brand that powers happy homes.

by exchange4media Staff
Published - Apr 17, 2018 12:32 PM Updated: Apr 17, 2018 12:32 PM
Luminous VML

With over 3 decades of expertise, Luminous Power Technologies is the leading power and home electrical specialist in India offering a vast portfolio, from power back up solutions, to home electrical offerings. In the past few years, the company has successfully launched various products in the market, becoming “A Home Electrical Specialist”.

At the end of 2017, Luminous Power Technologies partnered with VML India to launch their first brand campaign: 'Khushiyon ka Ghar', staging Luminous as the brand that powers happy homes.

Since then, with the focus of their consumers at the center, VML and Luminous embarked on a journey to create a poetic storytelling piece, witnessing a young couple building their dream home, with Luminous playing a crucial role, brightening their home and their hearts.

From the beauty of the storytelling, to the cinematography and creative musical score, every detail has been individually crafted. The piece stages a fairy fantasy Kerala, with a soundtrack specifically tailored for this heartfelt film.

The agency’s creative team crafted the brand’s anthem lyrics, and the melody was brought to life with two of the most renowned Bollywood artists. Clinton Cerejo gave depth to the verses by composing the musical score while Sonu Nigam, a natural choice to reach a broader audience across the country, enlivened the melody with his interpretation.

It culminated with a magical mix which allows the audience to embark on Luminous’ happy home journey. The campaign film was released on April 3rd on the brand’s Facebook and YouTube pages.

Sachin Bhalla , Vice President Marketing at Luminous commented - “We, at Luminous strongly believe that happiness should reside in every home, which is what 'Khushiyon ka Ghar' is all about. We are proud to present this brand anthem as we had a strong story to tell beyond products. When VML came back to us with their pitch, where they actually wrote and performed the song, we knew this would be our brand anthem. Sonu Nigam of course was our first choice and we hope everyone loves the song as much as we do”

Amandeep Singh, Business Director at VML added “It has been a dream project for us at VML and we are so delighted by the end result. It has always been a pleasure working with Sachin, Ruchika and the team at Luminous, where you always have a synergy between the agency and client team.”

Please see the Facebook video:

https://www.facebook.com/myluminous/videos/1869118523148338/

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