Social Kinnect wins digital mandate for ZEE Jaipur Literature Festival 2019
Set against the backdrop of Rajasthan’s stunning cultural heritage, this esteemed festival has hosted nearly 2,000 speakers in the past decade
Social Kinnect has won the digital mandate for the ‘Greatest Literary Show on Earth’, the ZEE Jaipur Literature Festival 2019.
Set against the backdrop of Rajasthan’s stunning cultural heritage, this esteemed festival has hosted nearly 2,000 speakers in the past decade.
Social Kinnect is delighted to come on board as the digital agency for the Literature Festival this year from amongst the multiple agencies that pitched for the prestigious account. The Festival brings together a diverse mix of the world’s greatest writers, thinkers, humanitarians, politicians, business leaders, sports people, and entertainers on one stage to champion the freedom to express and engage in thoughtful debate and dialogue.
Its core values to serve as a democratic, non-aligned platform offering free and fair access remain unchanged even today. Having welcomed people from across the globe, the Festival has transformed into a global literary phenomenon and is known worldwide for its sumptuous feast of ideas. The mandate includes duties of Digital Marketing Strategy, Media Planning & Execution, as well as Online Reputation Management, the same will be managed from Social Kinnect’s Delhi branch.
Speaking on the partnership, Preeta Singh, President -Teamwork Arts said, “ZEE Jaipur Literature Festival has transformed into a global literary phenomenon that hosts nearly 200 speakers and attracts people from across India and the globe. Given our commitment to a renewed experience every year, it is crucial for us to work with an agency that specialises in effective digital solutions. Social Kinnect has a strong legacy in digital marketing and understands a business's need to balance strategic insights with creative campaigns. Their strategic approach and strong creative framework will enable us to develop universal resonance, as well as reach out to the desired digitally forward audiences. We are thrilled to partner with Social Kinnect!”
Commenting on the win, Rohan Mehta, CEO of Social Kinnect said, “We at Social Kinnect are extremely excited about the opportunity to work for the renowned ZEE Jaipur Literature Festival 2019. With the prestigious mandate, we have a huge responsibility to manage the sensitivities attached to the Festival and the profile of delegates and audience members. We believe that handling the digital mandate for an event of such repute will be instrumental in taking Social Kinnect to a much higher pedestal and carve us a niche.”
ZEE Jaipur Literature Festival will take place from 24th till 28th January 2019.
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