Little Monk Digital wins digital mandate for Saaho

The agency would be responsible for developing the creative & social media strategy and undertaking the execution for all of Saaho’s initiatives online

e4m by exchange4media Staff
Updated: Nov 12, 2018 2:52 PM

After a series of high-level multi-agency pitches, UV Creations has chosen Mumbai based social media agency, Little Monk Digital to handle the digital mandate of their upcoming magnum opus, Saaho. The agency which has experience in handling illustrious lists of clients in Bollywood including the likes of Vidya Balan, Boman Irani, Kangana Ranaut, Emraan Hashmi, Huma Qureshi, Junglee Pictures, Sony Pictures Networks, and many others are steadily marching ahead in becoming the most sought-after digital marketing firms in the country.

Commenting on the latest development, Vaishnav Thaalla, Head of Marketing, UV Creations said, ”We wanted only the best in the industry to work on Saaho which we've maintained from the beginning. For Saaho's digital we interviewed close to 15 top agencies from the country and after grilling, multi-agency pitches choose Little Monk. What we liked about them were their zeal and enthusiasm and their ideas were mind-boggling. Which is, in our opinion, executed well, can be a game-changer in terms of campaigns done for movies in India."

Speaking on the mandate win, Bishal Paul, CEO of Little Monk Digital said, "After the Baahubali franchise, Saaho is going to be Prabhas's first film. It is not only going to have a humongous release across more than 7000 screens, the largest ever of any Indian film. But has tremendous expectations from both trade as well as audiences. That makes our work very challenging as we as an agency don't believe in running a traditional campaign. My team is working around the clock to strategise a campaign which is unique and different in all aspects".

He further added, "We have a great responsibility on our shoulders, but I'm confident that my team will be able to deliver. We'll mount a campaign which will complement the grandness of the film and promise to surpass all expectations. For now, I can just say that it would be a campaign that everyone will look up to and will generate tremendous buzz."

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