DViO Digital awarded creative and social mandate for Gaana

The agency will be involved in user engagement, retention, acquisition and content discovery at its core

DViOGaana

Gaana, one of India's leading music streaming platforms has aligned themselves with DViO Digital, one of India’s largest integrated marketing companies, for the third year in a row. The account was won following a multi-agency pitch and DViO Digital came out the winner again.

The agency will be involved in user engagement, retention, acquisition and content discovery at its core. Additionally, DViO Digital will also be conducting large scale digital-first activations and engagement programs for brand loyalty with a focus on artists, occasions and new releases. Strengthening Gaana’s market share in North and West India, along with growth in the South is one of the focal points for the next few months.

Speaking on the account win, CEO & Founder of DViO Digital, Sowmya Iyer said, “DViO is continually associated with the leading brands in the industry such as the ‘Star’ entertainment group, Universal Music and Gaana.com and we are excited to strengthen and consolidate our position in the entertainment industry with our continued alliance with Gaana”

Manish Shrivastava, Vice President of Gaana commented on the alliance with DViO Digital, saying "We are pleased to keep DViO Digital on board for our creative and social duties. Their work for Gaana over the past three years has been par excellence and we can't wait to see what our renewed partnership bring us"

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