Shetty's move also marks the end of an almost seven-year stint with JioStar, where he served as Executive Vice President – Ad Sales
Appointment
Prashant Shetty's Career Moves
Prashant Shetty, the Executive Vice President of Ad Sales at JioStar, has announced his departure from the company. He will be joining Zee Entertainment as the Head of Ad Sales, overseeing both linear and digital platforms.
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Leadership Changes in Media
Prashant Shetty to join Zee Entertainment as Head of Ad Sales across linear and...
Key Insights
5 Insights
Leadership Changes in Media
The media industry is witnessing a trend of executive movements, particularly in advertising sales roles.
Shift to Digital Sales
Companies are increasingly focusing on digital sales strategies, reflecting the changing landscape of media consumption.
Cross-Company Appointments
Executives are frequently moving between major media companies, indicating a competitive job market.
Expansion of Ad Sales Roles
The role of Head of Ad Sales is expanding to encompass both linear and digital platforms, highlighting the convergence of media formats.
Increased Focus on Ad Revenue
Media companies are prioritizing ad revenue generation, leading to strategic appointments in sales leadership.
Timeline of Key Developments
2 Events
Oct 2023
Prashant Shetty Steps Down from JioStar
Prashant Shetty announces his departure from JioStar as EVP of Ad Sales.
Latest
Oct 2023
Shetty Joins Zee Entertainment
Prashant Shetty is appointed as Head of Ad Sales at Zee Entertainment.
01 Oct 2023
Prashant Shetty Steps Down from JioStar
Prashant Shetty announces his departure from JioStar as EVP of Ad Sales.
02 Oct 2023
Latest
Shetty Joins Zee Entertainment
Prashant Shetty is appointed as Head of Ad Sales at Zee Entertainment.
Key People & Companies
Latest Articles in This Topic
2 Articles
Prashant Shetty to join Zee Entertainment as Head of Ad Sales across linear and digital
JioStar EVP Ad Sales Prashant Shetty steps down
Shetty was associated with the broadcaster for nearly seven years
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AI-assisted summary, reviewed by our newsroom
Prashant Shetty, the Executive Vice President of Ad Sales at JioStar, has announced his departure from the company. He will be joining Zee Entertainment as the Head of Ad Sales, overseeing both linear and digital platforms.
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