The network has also simultaneously moved back to its earlier channel-based television sales structure
Merger
JioStar Restructuring Updates
JioStar is undergoing significant changes, including a return to a traditional structure by splitting its TV and digital sales. Additionally, the company is merging Indiacast into its parent organization, which marks a strategic shift in its operational framework.
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3 articles in this topic
Shift to Traditional Structure
JioStar returns to traditional structure, splits TV and digital sales
Timeline of Key Developments
3 Events
Oct 2023
JioStar Splits TV and Digital Sales
JioStar announces a return to a traditional structure by separating its TV and digital sales.
Oct 2023
Bhaskar Ramesh Takes Charge
Bhaskar Ramesh is appointed as Head of Entertainment Sales – Digital at JioStar.
Latest
Oct 2023
Indiacast Merger Announcement
JioStar reveals plans to merge Indiacast into its parent company.
01 Oct 2023
JioStar Splits TV and Digital Sales
JioStar announces a return to a traditional structure by separating its TV and digital sales.
05 Oct 2023
Bhaskar Ramesh Takes Charge
Bhaskar Ramesh is appointed as Head of Entertainment Sales – Digital at JioStar.
10 Oct 2023
Latest
Indiacast Merger Announcement
JioStar reveals plans to merge Indiacast into its parent company.
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Latest Articles in This Topic
3 Articles
JioStar returns to traditional structure, splits TV and digital sales
Bhaskar Ramesh Takes Charge as Head of Entertainment Sales – Digital at JioStar
He joins from Google where he most recently served as Director – Omnichannel Businesses
JioStar to merge Indiacast into parent company
JioStar has proposed April 1, 2025, as the effective date for the merger
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AI-assisted summary, reviewed by our newsroom
JioStar is undergoing significant changes, including a return to a traditional structure by splitting its TV and digital sales. Additionally, the company is merging Indiacast into its parent organization, which marks a strategic shift in its operational framework.
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