This is a 15% increase from the current rate of Rs 4.2 crore, base price for associate partner rights hiked to Rs 95 lakh per match
Sports Rights
BCCI Sponsorship Rights Update
The Board of Control for Cricket in India (BCCI) has increased the reserve price for sponsorship rights to Rs 4.9 crore per match. This decision reflects the growing value of cricket sponsorships in India and aims to attract more competitive bids from potential sponsors.
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Increasing Sponsorship Values
BCCI ups sponsorship rights reserve price to Rs 4.9 crore/match
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Oct 2023
BCCI Announces New Reserve Price
BCCI officially announces the increase in the reserve price for sponsorship rights to Rs 4.9 crore p...
01 Oct 2023
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BCCI Announces New Reserve Price
BCCI officially announces the increase in the reserve price for sponsorship rights to Rs 4.9 crore per match.
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BCCI ups sponsorship rights reserve price to Rs 4.9 crore/match
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AI-assisted summary, reviewed by our newsroom
The Board of Control for Cricket in India (BCCI) has increased the reserve price for sponsorship rights to Rs 4.9 crore per match. This decision reflects the growing value of cricket sponsorships in India and aims to attract more competitive bids from potential sponsors.
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