sanjoy-chakrabarty
"Media owners have not educated their clients about the power of the medium they own"

Most media owners have been passive about their medium, and only an advertising agency thinks of ideas to use that medium to best of the advantage, say industry experts

B Priya Nov 26, 2013 9:52 AM

Industry approves Airtel’s foray in m-advertising

Airtel’s move will not only create opportunities for increasing brand saliency but also help companies extend access to rural audiences

Priyanka Nair Jun 1, 2012 8:31 PM

Industry approves Airtel’s foray in m-advertising

Airtel’s move will not only create opportunities for increasing brand saliency but also help companies extend access to rural audiences

Priyanka Nair Jun 1, 2012 8:31 PM

Financial brands buzz 'money' on radio

Radio is being tapped in interesting ways by financial brands. A look at how Visa, Muthoot and Kotak Life are leveraging this medium

Priyanka Nair Feb 2, 2012 8:07 AM

Financial brands getting the message right on radio

Radio is being tapped in interesting ways by financial brands. A look at how Visa, Muthoot and Kotak Life are leveraging this medium

Priyanka Nair Feb 1, 2012 7:21 AM

Will Sonic work for Viacom18?

Viacom18 plans to launch its fifth channel, Sonic, by mid-December The Sci-Fi channel will be available in four languages in Hindi speaking markets.

exchange4media Staff Dec 1, 2011 4:08 PM