sanjoy-chakrabarty
Most media owners have been passive about their medium, and only an advertising agency thinks of ideas to use that medium to best of the advantage, say industry experts
Airtel’s move will not only create opportunities for increasing brand saliency but also help companies extend access to rural audiences
Priyanka Nair Jun 1, 2012 8:31 PM
Airtel’s move will not only create opportunities for increasing brand saliency but also help companies extend access to rural audiences
Priyanka Nair Jun 1, 2012 8:31 PM
Radio is being tapped in interesting ways by financial brands. A look at how Visa, Muthoot and Kotak Life are leveraging this medium
Priyanka Nair Feb 2, 2012 8:07 AM
Radio is being tapped in interesting ways by financial brands. A look at how Visa, Muthoot and Kotak Life are leveraging this medium
Priyanka Nair Feb 1, 2012 7:21 AM
Viacom18 plans to launch its fifth channel, Sonic, by mid-December The Sci-Fi channel will be available in four languages in Hindi speaking markets.
