sanjoy-chakrabarty

Most media owners have been passive about their medium, and only an advertising agency thinks of ideas to use that medium to best of the advantage, say industry experts

B Priya 26-November-2013

Airtel’s move will not only create opportunities for increasing brand saliency but also help companies extend access to rural audiences

Priyanka Nair 01-June-2012

Airtel’s move will not only create opportunities for increasing brand saliency but also help companies extend access to rural audiences

Priyanka Nair 01-June-2012

Radio is being tapped in interesting ways by financial brands. A look at how Visa, Muthoot and Kotak Life are leveraging this medium

Priyanka Nair 02-February-2012

Radio is being tapped in interesting ways by financial brands. A look at how Visa, Muthoot and Kotak Life are leveraging this medium

Priyanka Nair 01-February-2012

Viacom18 plans to launch its fifth channel, Sonic, by mid-December The Sci-Fi channel will be available in four languages in Hindi speaking markets.

exchange4media Staff 01-December-2011

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