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Customers indulge in both impulse buying and planned buying on Black Friday as brands market the exclusivity of the event, say experts

Tasmayee Laha Roy Dec 4, 2019 9:22 AM

Taboola?blur=25

Taboola's Global Festive Season study on gifts & brands analysed data from over 400,000 articles read by over 460 million readers across the globe

exchange4media Staff Oct 24, 2019 2:51 PM

Amazon to launch Prime Day Sale as it turns 20; speculations on what’s in store for Indian buyers?blur=25

The sale begins on Wednesday in the US with big bang shenanigans. There is speculation on whether the sale will be extended to India, and if Amazon Prime services will finally be launched in the country

Ankur Singh Jul 14, 2015 8:29 AM

eBay India, ShopYourWorld.com unveil mega sale?blur=25

eBay India will also be offering free shipping across the country through products purchased via Global Easy Buy

exchange4media Staff Nov 24, 2014 12:00 PM

Is e-commerce ad ambush really working??blur=25

The mega e-tail sale of the festive season was driven by e-commerce players attempting to ambush each other on advertising mediums. What were the lessons learnt?

Ankur Singh Oct 17, 2014 8:03 AM