black-friday
A flood of non-human activity polluted retargeting pools, brands witnessed impression bursts late at night, unexplained click spikes and inflated session counts that did not correspond with checkouts
Anuja Jain Dec 10, 2025 9:27 AM
Marketers say Black Friday is now one of the biggest H2 shopping moments for Indian consumers and there is a clear shift in customer behaviour, with shoppers showing strong interest across categories
Sunidhi Vijay Nov 28, 2025 9:16 AM
As per analysts, the unexpected upswing stemmed from several factors: positive cues from international markets lifted investor sentiment
Soumya Gawri Dec 2, 2024 9:40 AM
Nidhi Rastogi, Head of Marketing at Uniqlo India, shares with e4m the strategy behind opening a new Mumbai store, consumer behaviour shifts, new clothing categories and more
Chehneet Kaur Nov 29, 2024 1:33 PM
Retailers such as Flipkart, Nykaa and Croma have been offering exclusive offers on gadgets and fashion with eye-catching campaigns to get customer attention
Soumya Gawri Nov 26, 2024 9:24 AM
The campaign has been created in collaboration with SW Network and SW Studios
e4m Staff Nov 25, 2024 10:57 AM
As Indian consumers seek recognition as global citizens, American shopping fests like Black Friday are set to get bigger, better and bolder in the coming years, say experts
Nilanjana Basu Nov 27, 2023 9:18 AM
Globalization, digital awakening and blurring cultural boundaries have led brands to offer lucrative shopping deals for festivities like Black Friday, Halloween & Thanksgiving, note industry experts
Tanzila Shaikh & Nilanjana Basu Dec 13, 2022 8:56 AM
The brand roped in doppelgangers of their key brand ambassadors, staged fictitious pop-ups with tampered branding outside select original stores, and even gave native website a cyber-hacked appearance
exchange4media Staff Nov 25, 2022 2:58 PM