Sumant Srivathsan to spearhead VivaKi's Client Services in India
VivaKi has appointed Srivathsan as Brand Relations Manager in India. He will report to Grace Liau, General Manager, VivaKi’s Asia-Pacific Activation Centre in Singapore
Published - Aug 13, 2014 8:11 AM Updated: Aug 13, 2014 8:11 AM
VivaKi, the digital advertising solutions owned by Publicis Groupe, has brought on board Sumant Srivathsan as Brand Relations Manager in India. Charged with leading the agency’s India-based Client Services team, Srivathsan will report to Grace Liau, General Manager, VivaKi’s Asia-Pacific Activation Centre in Singapore.
Srivathsan is a 10-year veteran of India’s growing digital advertising and media landscape and has been involved in driving cross-channel digital marketing and engagement strategies for clients. Prior to joining VivaKi, he led Account Management at Picsean Media in Bangalore, working with digital publishers to convert print publications to digital apps. He also served as the primary liaison for clients across the globe to streamline schedules, engagement, reporting and collections, and identify channels for revenue growth.
“Working in an industry that never sits still, it’s exciting to bring on board a seasoned professional who has such extensive expertise in digital media as Sumant. His experience in understanding and addressing clients’ needs combined with the ability to push the boundaries of new technology will help VivaKi expand our footprint in the Indian market,” said Liau on Srivathsan’s appointment.
His career also includes time as Manager of Digital Channels at LoyaltyOne India, where he developed digital marketing strategies for consumer loyalty programs. He was part of the founding teams for Microsoft Media Network and Google’s Direct Sales Operations in India.
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