e4m-Taboola roundtable: Experts to discuss driving performance in platform-first world

The exchange4media Group, in collaboration with Taboola, is all set to host an exclusive custom roundtable on Tuesday, May 27, in Gurugram. This unique gathering will bring together industry leaders, business heads and prominent voices from the industry under one roof to discuss how advertisers and agencies are adapting their performance strategies in an increasingly platform-fragmented world. Driving the theme ‘The New Media Mandate: Redefining Performance in a Platform-First World’, the exclusive roundtable will focus on a wide range of topics.

One of the key highlights of the roundtable will be a keynote address by Aaron Rigby, Regional Director, APAC, Taboola. The session will bring together senior leaders and experts from the brand, agency, and platform ecosystem to share best practices, evolving trends, challenges, and forward-looking strategies. The roundtable will also be attended by Eldad Maniv, President and Chief Operating Officer, Taboola, and Kristy Sundjaja, Chief People Officer, Taboola.

The theme of the roundtable serves as a roadmap for brands and marketers seeking to thrive in today's competitive market landscape. In this fragmented world, the most successful advertisers and agencies are those who view performance marketing as an evolving blend of creativity, technology, and strategic experimentation. As digital ecosystems become increasingly fragmented, advertisers and agencies are rethinking their performance strategies to keep pace with shifting consumer behaviour.

To explore this space further, the speakers at the roundtable will engage in a power-packed discussion on a wide array of subjects like how advertisers are rethinking scale and KPIs in a multi-platform world, the need for media diversification, the role of content, context, and partnerships in driving outcomes, and more.

Our speakers include:

• Mehul Suri, Media Director, Vayner Media
• Piyush Jain, CMO, Agilus
• Himanshu Sirohi, Head of Digital Marketing, Apollo 24|7
• Archana Aggarwal, Head of Marketing, Sleepwell
• Roshan Singh, Head of Marketing, Conscient Park
• Preetam Jayaswal, Associate Director, Radisson
• Rashmi Sehgal, Chief Digital & Transformation Lead, Zenith
• Sameer Jain, CVP & Head D2C, Maxlife
• Vibhor Mehrotra, Managing Partner, Innocean
• Dev Batra, CEO & Founder, Lyxel & Flamingo
• Vishaldeep Bhardwaj, AVP Digital, PHD Media India
• Sandhya Biswas, Country Head Marketing, Livguard
• Abbhishek Chadha, Executive Vice President, Interactive Avenues