Authors

Sunidhi Vijay and Anuja Jain

Correspondent NA NA

Correspondent

AI-driven search disrupts education marketing: Sector staring at 50–60% rise in ad costs?

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This year’s admission cycle has already seen CPCs & CPLs climb 20–25%. Experts warn the combination of Gemini’s AI features and recurring seasonal surges could push education ad costs further

Sunidhi Vijay and Anuja Jain Sep 11, 2025 9:17 AM

Festive rush: eComm ad spends set to rise 30% 

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With big players going beyond performance-driven promotions to building long-term brand equity, e-commerce will continue to dominate media volume and creative activity

Sunidhi Vijay and Anuja Jain Sep 10, 2025 8:41 AM

E-commerce may corner up to half of festive ad spends

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Industry projections indicate double-digit ad spend increases year-on-year on e-commerce platforms—ranging from 10% to as high as 27%

Sunidhi Vijay and Anuja Jain Sep 2, 2025 8:55 AM