Authors

Sunidhi Vijay and Soumya Gawri

Correspondent NA NA

Correspondent

Wedding bells are ringing: Brands channel 40% ad spends to join the party

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With the wedding season creating multiple purchase occasions, marketers say focus is on digital, influencer & in-store visibility; higher per-wedding budgets, premiumisation driving spends

Sunidhi Vijay and Soumya Gawri Nov 17, 2025 8:29 AM

From Whitepapers to Reels: Why are B2B brands now big on collabs & creators 

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B2B players say they are mapping content to different decision-makers and delivering it on channels where they are most active; key is to connect with real customer insights and not just storytelling 

Sunidhi Vijay and Soumya Gawri Oct 3, 2025 8:40 AM

Legal disputes & lavish budgets: Summer skincare market turns hotter than the sun

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A volatile mix of heightened consumer awareness, performance-centric storytelling and a whole lot of marketing muscle is what is fuelling the summer skincare war, say experts

Soumya Gawri and Sunidhi Vijay Apr 17, 2025 9:01 AM