Authors

Shantanu David and Jagruti Verma

Senior correspondent NA NA

Senior correspondent

Marketing Funnel vs Impulse Shopping: Is the purchase journey still relevant?

marketing?blur=25

‘Buy now’ ads drive instant sales but may negatively impact long-term brand value. Brands must balance quick conversions and lasting growth, say industry experts

Shantanu David and Jagruti Verma Mar 28, 2025 9:07 AM

IPL 2025: Are brands ready to hit it out of the park with CTV?

IPL?blur=25

Hyper-personalised ads, interactive formats, and multi-screen strategies are set to redefine brand engagement this IPL season, share industry heads

Shantanu David and Jagruti Verma Mar 25, 2025 9:17 AM

Shoppable ads accelerate marketing but can brand loyalty take the backseat?

Marketing funnel?blur=25

Marketing experts opine shoppable ads might make impulse buying easier but they don’t necessarily cultivate long-term brand loyalty

Shantanu David and Jagruti Verma Mar 20, 2025 8:49 AM

Unifying commerce: Why brands are blending Search, Social & Retail 

Search, Social, Retail ?blur=25

This convergence delivers a unified and consistent experience to consumers, and enables brands to meet prospective buyers at every touchpoint, note industry heads

Shantanu David and Jagruti Verma Mar 18, 2025 8:43 AM