Authors

Shalinee Mishra and Pooja Yadav

Correspondent NA NA

Correspondents

With success rate of 30-40%, brands turning to AI for festive campaigns

AI campaigns?blur=25

Although AI has been widely adopted in beauty, fashion, e-commerce and consumer tech, marketers now say they aim to move beyond conventional festive-season marketing—albeit with safeguards

Shalinee Mishra and Pooja Yadav Sep 16, 2025 9:34 AM