Authors

Vice President, Head of Media, Dabur India Limited

Brand Sachin Tendulkar?blur=25

Guest Column: Rajiv Dubey, VP, Head of Media & Head of Brand Activations at Dabur India, writes on Brand Sachin is a rare combination of trust, consistency, humility and emotional connection

Rajiv Dubey Apr 24, 2026 10:29 AM

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Guest Column: Rajiv Dubey, Vice President, Head of Media and Head of Brand Activations at Dabur India, explains why modern marketers must move beyond the agency-versus-specialist debate

Rajiv Dubey Feb 26, 2026 7:01 PM

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Guest Column: Rajiv Dubey — Vice President, Head of Media, Dabur India, writes on how the advertising landscape has changed, and his vision for a 'future-ready' measurement system 

Rajiv Dubey Aug 25, 2025 8:45 AM

Rajiv Dubey Dabur 2025?blur=25

Guest Column: Rajiv Dubey, Vice President, Dabur, shares a deep dive into the trends reshaping the media ecosystem in India

Rajiv Dubey Dec 25, 2024 9:54 AM

Avinash Pandey Rajiv Dubey?blur=25

Guest Column: Rajiv Dubey, Head of Media at Dabur India, writes that Avinash Pandey's ability to blend academic insights with practical experience is a key driver of his success as CEO of ABP News

Rajiv Dubey Jul 8, 2024 9:19 AM

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Guest Column: Rajiv Dubey, Head of Media, Dabur India, breaks down how some errant channels have been exploiting the landing page for views and why BARC should tackle this menace

Rajiv Dubey Nov 16, 2022 9:00 AM