Authors

Priyanshu Modi

Writer & Filmmaker NA NA

Writer & Filmmaker

How a brand’s intention can decide its relevance among youth

How Brands Can Connect with Youth Through Authentic Engagement?blur=25

Guest Column: Writer & Filmmaker Priyanshu Modi writes that a brand becomes interesting when it contributes something to a conversation rather than simply attaching its logo to one

Priyanshu Modi Aug 13, 2026 10:11 AM