Authors
CEO & Secretary General of ASCI
Guest column: Manisha Kapoor, CEO & SG at ASCI, pens down her concerns over brands prioritising aesthetics over functionality while designing products
Manisha Kapoor Jan 8, 2025 8:08 AM
Guest Column: Manisha Kapoor, Secretory General & CEO, ASCI highlights the pitfalls many brands encounter while crafting 'premium' experiences
Manisha Kapoor Dec 13, 2024 9:33 AM
Guest Column: Manisha Kapoor, CEO & Secretary General of ASCI, writes on how saree as a product is experiencing a revival & the power of product upgrades
Manisha Kapoor Nov 21, 2024 9:10 AM
Guest Column: Manisha Kapoor, CEO & Secretary General of ASCI, writes why one needs to take a step back and reflect on the waste and anxiety that have come to define Diwali gifting
Manisha Kapoor Oct 30, 2024 9:49 AM