Authors

Manas Lahiri

Chief Growth Officer, Havas India NA NA

NA

Beyond the basket: How AI, e-commerce & evolving behaviour are shaping FMCG’s future

Manas Lahiri, Havas India?blur=25

Guest Column: Manas Lahiri, Chief Growth Officer, Havas India, on how modern lifestyles and rising access to retail and e-commerce are fueling demand for convenience-led FMCG products

Manas Lahiri Jul 17, 2025 9:20 AM