Authors

Chehneet Kaur and Soumya Gawri

Correspondent NA NA

Correspondent

Santoor: The soap that didn’t wash away its identity

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Santoor, according to parent company Wipro Consumer Care, has emerged as India’s largest soap brand, clocking an estimated revenue of Rs 2,850 crore in 2025

Chehneet Kaur and Soumya Gawri Jan 5, 2026 8:34 AM

India-SA final sees 23.5x ad surge: Has women’s cricket hit the ball out of the park?

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Advertisers are embracing the cultural momentum in women's cricket as a signal of long-term value with more category-exclusive deals and planned annual budgets 

Chehneet Kaur and Soumya Gawri Nov 19, 2025 8:40 AM

Brewing big: Homegrown beer brands raise the bar for global players

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This International Beer Day, industry experts identify factors behind the shift, say local brewers offer character & the younger generation is showing willingness to try something new 

Chehneet Kaur and Soumya Gawri Aug 1, 2025 10:48 AM