Authors

Chehneet Kaur and Anuja Jain

Correspondents NA NA

Correspondents

Zero-click surge: How Google & AI are wiping out publisher traffic

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With nearly 7 out of 10 searches resolved on results pages, referral traffic to news publishers has droppped 25% in one year; Indian publishers warn of traffic collapse, brand erosion

Chehneet Kaur and Anuja Jain Sep 11, 2025 8:38 AM

CTV to drive the next wave of brand advertising in India: Tarun Ummat, Teads

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Tarun Ummat, Teads India MD, speaks to e4m on how the nation's changing media landscape is redefining the way advertisers reach consumers

Chehneet Kaur and Anuja Jain Aug 14, 2025 11:05 AM