Aryendra Khan and Soumya Gawri

Reporters NA NA

Streaming platforms are turning passive listeners into active buyers, but most brands are still treating audio like it's 2015 radio with better targeting

Aryendra Khan and Soumya Gawri Jan 5, 2026 9:50 AM

Tier-2 cities are no longer just execution hubs; they're emerging as idea generators and talent magnets, challenging the traditional dominance of metros in 2025

Aryendra Khan and Soumya Gawri Dec 31, 2025 9:33 AM

While generative AI promises affordable production, Indian agencies are finding that brand-ready quality demands new investments in tech, talent and time

Aryendra Khan and Soumya Gawri Oct 31, 2025 9:09 AM

Experts note that as brands focus on impressions and clicks, the challenge is shifting from just reaching audiences to creating connections that add real value over time

Aryendra Khan and Soumya Gawri Oct 13, 2025 8:36 AM

Industry leaders say the approach isn’t just about standing out, it’s about aligning directly with the category’s core proposition: speed, convenience, and last-minute rescue

Aryendra Khan and Soumya Gawri Oct 7, 2025 8:22 AM

Jewellery brands are rewriting rules of masculinity, inventing new visual languages, and redefining aspirational storytelling

Aryendra Khan and Soumya Gawri Sep 27, 2025 9:27 AM

With hundreds of brands crowding every festival with videos, reels, and influencer shoutouts, freshness becomes the rarest commodity

Aryendra Khan and Soumya Gawri Sep 1, 2025 9:38 AM