`Date-wise News`

OpenAI prepares to bring ads into ChatGPT

Open AI, Sam Altman?blur=25

With Fidji Simo leading the charge, the AI firm is building an ad team to unlock fresh revenue streams

e4m Staff Sep 27, 2025 10:10 AM

Men’s Jewellery Ads: The new creative playground for brands

Men’s Jewellery Ads, Mohanlal?blur=25

Jewellery brands are rewriting rules of masculinity, inventing new visual languages, and redefining aspirational storytelling

Aryendra Khan and Soumya Gawri Sep 27, 2025 9:27 AM

Hit or Miss: The Week in Ads

Week in Ads?blur=25

Our weekly take on campaigns that stood out or failed to leave an impression

Soumya Gawri Sep 27, 2025 9:19 AM

The Director Economy: Ad filmmakers and signature styles that set them apart

The Director Economy?blur=25

As part of a series on directors who have delivered memorable ads, we attempt to find out what makes these stories special

Soumya Gawri Sep 27, 2025 9:05 AM

Festive season spots: Durga Puja, Navratri campaigns look at building emotional connect

Navratri, Durga Puja?blur=25

Our pick of ads that caught our eye for blending traditional rituals with modern ways of celebrating

e4m Staff Sep 27, 2025 8:56 AM

Chumbak comes up with festive campaign to ‘celebrate joys of life’

Chumbak?blur=25

The slice-of-life brand film revolves around the art of design-led hosting and gifting

e4m Staff Sep 27, 2025 8:33 AM