Authors
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Impact
Binaifer Dulani and Aabhaas Shreshtha of Talented along with Archana Balaraman of Britannia Industries on the brand’s 'natural’ OOH campaign
Aryan Khanna Jan 22, 2025 8:46 AM
As the number of celebrity endorsements keep rising, in an ever-competitive ad world, the question remains: What creates impact? The celeb or the content?
Aryan Khanna Jan 21, 2025 8:43 AM
IMPACT explores how brands can market in the wake of tragedies, shattering cultural stereotypes, or rebuking regressive ideas during the festive season, read on
Aryan Khanna Sep 20, 2024 9:23 AM
Kosuke Sogo, Co-founder and CEO, AnyMind Group, shares his plans for the AnyMind Group, and talks about the different verticals of the group, including India’s POKKT
Aryan Khanna Mar 27, 2024 8:32 AM
Avinash Pandey, CEO of ABP Network, spoke at the Pitch Madison Advertising Media Report 2024 about how certain brands still rely on television advertising for brand building
Aryan Khanna Feb 16, 2024 11:10 AM
Tushar Malhotra, Head of Marketing, Bisleri, shares insights on the brand’s recent campaign Bisleri @Doorstep, the media mix and more
Aryan Khanna Jan 31, 2024 12:49 PM
In conversation with Vijay Sharma, Senior Director - Brand Marketing, Myntra on how the brand is adopting technology to curate fashion, strategies, goals and more
Aryan Khanna Jan 24, 2024 3:10 PM
Harit Nagpal, MD & CEO, Tata Play, shares the inspiration behind his book’s emotions and themes, his reading recommendations and more
Aryan Khanna Jan 8, 2024 2:40 PM