From Netflix's early K-drama push to Prime Video's CJ ENM partnership, platforms are turning to Korean content to deepen engagement; as local original...
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Why has Korean content become the new battleground for OTT platforms?
Beyond the Box Office: Why India's content studios are betting big on music IP?
As music becomes one of entertainment's most valuable long-tail assets, production houses are building their own labels, signalling a broader shift fr...
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Focus on Korean Content. SonyLIV is prioritizing Korean content to strengthen its position in the competitive OTT market, reflecting a growing trend among streaming services to leverage global IP.
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Shift Towards IP Ownership. The platform is part of a larger industry movement where content studios are investing in music IP, indicating a shift from traditional content creation to owning valuable intellectual properties.
FAQs
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SonyLIV is focusing on Korean content to enhance viewer engagement and compete with other OTT platforms.
OTT platforms are investing in Korean content as it has become a popular genre that attracts viewers, helping to deepen engagement.
IP ownership is becoming crucial as it allows production houses to create long-term value from their content, particularly in music and other entertainment sectors.
SonyLIV is competing with platforms like Netflix and Prime Video by diversifying its content offerings, particularly through global IP like Korean dramas.
There is a broader trend in India where content studios are moving towards building their own labels and investing in IP ownership.
AI-assisted summary, reviewed by our newsroom
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SonyLIV is increasingly focusing on Korean content as part of its strategy to enhance viewer engagement and compete in the crowded OTT landscape. This aligns with a broader trend among streaming platforms to invest in global IP to attract and retain subscribers.
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