Under the new mandate, OMD will handle media strategy, planning and buying for both Qantas and Jetstar in Singapore, Thailand, Indonesia, the Philippi...
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Qantas expands Asia media duties with OMD
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Expansion of Media Duties. PHD's recent activities highlight the competitive nature of media planning and buying in Asia, particularly with Qantas shifting its media strategy to OMD.
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PHD focuses on media strategy, planning, and buying, aiming to deliver innovative solutions for its clients.
PHD operates in various regions, including Asia-Pacific, where it is involved in significant media duties for major clients.
PHD competes with other media agencies like OMD, Mindshare, and Carat in the media planning and buying space.
PHD has seen changes in its client portfolio as companies like Qantas shift their media duties to other agencies, indicating a dynamic market.
PHD differentiates itself through innovative media strategies and a focus on data-driven insights to optimize client campaigns.