While traditional television continued to command substantial advertiser interest, Connected TV emerged as the more diversified advertising platform d...
Pernod Ricard
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Latest News
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FIFA World Cup 2026 ad volumes on linear TV dip 4%; CTV widens advertiser base: TAM
Caroline Connan joins Pernod Ricard as Chief Data Officer
Prior to this, Caroline Connan was with Forvia as Group Chief Data Officer & Digital Transformation
Leadership Timeline
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Oct 2023
Latest
Caroline Connan — Chief Data Officer (appointment)
Caroline Connan joins Pernod Ricard as its Chief Data Officer, contributing to the company's data and AI transformation.
Nov -0001
Caroline Connan — Chief Data Officer (appointment)
Caroline Connan has joined Pernod Ricard as its Chief Data Officer, contributing to the company's data and AI transformation.
AI Insights
AI
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Appointment of Chief Data Officer. The hiring of Caroline Connan as Chief Data Officer indicates Pernod Ricard's commitment to leveraging data for strategic decision-making and digital transformation.
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Shift in Advertising Landscape. The decline in linear TV ad volumes during the FIFA World Cup highlights the growing importance of Connected TV, which may influence Pernod Ricard's advertising strategies moving forward.
FAQs
AI
Caroline Connan has been appointed as the Chief Data Officer.
Before joining Pernod Ricard, Caroline Connan was the Group Chief Data Officer & Digital Transformation at Forvia.
Pernod Ricard is likely adapting to changes in advertising by exploring opportunities in Connected TV, which has become a more diversified platform for advertisers.
The decline in linear TV ad volumes suggests that Pernod Ricard may need to shift its advertising strategies to focus more on digital platforms like Connected TV.
Data is crucial for Pernod Ricard's strategy as it aims to enhance decision-making and improve its marketing effectiveness through the appointment of a Chief Data Officer.
AI-assisted summary, reviewed by our newsroom
AI
Pernod Ricard has recently appointed Caroline Connan as its Chief Data Officer, signaling a strategic focus on enhancing its data capabilities. The company continues to navigate the evolving advertising landscape, particularly with the rise of Connected TV as a significant platform for advertisers.
Key Executives
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Caroline Connan
Chief Data Officer