Mattel is repositioning Barbie as a multi-generational cultural IP, combining nostalgia-driven collectibles with role models who champion diversity an...
Mattel
3
Articles
3
Leadership Changes
1
Campaigns
2
People
Latest News
3 Articles
From Celine Dion to Smriti Mandhana: How Barbie became a multi-generational cultural IP
Mattel’s Ynon Kreiz named Co-CEO of Paramount Skydance
The appointment comes as Paramount nears completion of Warner Bros. Discovery merger
Mattel appoints Roger Lynch as CEO, Ynon Kreiz to step down
Lynch currently serves as the Chief Executive Officer of Condé Nast
Leadership Timeline
3 Updates
Oct 2026
Latest
Ynon Kreiz — Co-CEO (appointment)
Ynon Kreiz appointed as Co-CEO of Paramount Skydance.
Nov 2023
Roger Lynch — CEO (appointment)
Roger Lynch appointed as CEO of Mattel, succeeding Ynon Kreiz.
Nov 2023
Roger Lynch — CEO (appointment)
Roger Lynch appointed as CEO of Mattel, succeeding Ynon Kreiz.
Campaigns, Awards & Events
Celine Dion Barbie Release
Oct 2026
Mattel released a $60 limited-edition Barbie modelled on Celine Dion's 1998 Academy Awards appearance.
AI Insights
AI
-
Repositioning Barbie. Mattel is transforming Barbie into a multi-generational cultural icon by integrating nostalgia and promoting diversity and empowerment.
-
Leadership Change. Roger Lynch has been appointed as the new CEO of Mattel, indicating a shift in leadership to drive the company's new strategic direction.
-
Expansion of Cultural IP. The company is leveraging Barbie's brand to create a broader cultural impact, appealing to various demographics and generations.
FAQs
AI
Roger Lynch has been appointed as the new CEO of Mattel.
Mattel is repositioning Barbie as a multi-generational cultural IP, focusing on nostalgia and promoting diversity and empowerment.
Ynon Kreiz will become Co-CEO of Paramount Skydance.
Mattel is incorporating role models who champion diversity and empowerment into its Barbie brand.
Barbie is being positioned as a multi-generational cultural icon, appealing to a wide range of audiences through nostalgia and modern values.