From big brand transformations and celebrity-led campaigns to nostalgia, humour, purpose and culture, these are the ads that made the cut this week
Levi's
3
Articles
1
Leadership Changes
2
Campaigns
1
People
Latest News
3 Articles
Hit or Miss: The week in ads
Ashwini Ramakrishnan joins Levi Strauss & Co. as Brand Lead – India
Prior to this, Ashwini Ramakrishnan was with Cleartrip as Head of Brand Marketing
FIFA World Cup 2026: Brands turn fan frenzy into marketing wins
From Louis Vuitton’s FIFA trunk to Heinz’s Penalty Packets, FIFA 2026 is now a $10-billion creative arena
Leadership Timeline
1 Update
Oct 2023
Latest
Ashwini Ramakrishnan — Brand Lead – India (appointment)
Ashwini Ramakrishnan joins Levi Strauss & Co. as Brand Lead – India.
Campaigns, Awards & Events
The Covered Logo Story
Jun 2026
Levi's transformed the incident of FIFA covering portions of its branding into a social-media campaign.
Alia’s Mixtape
Oct 2023
Levi’s has launched the second chapter of its ‘Behind Every Original’ platform in India, exploring how differe...
AI Insights
AI
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New Leadership Appointment. Ashwini Ramakrishnan has joined Levi's as the Brand Lead for India, indicating a strategic move to strengthen brand presence in the region.
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Focus on Major Events. Levi's is preparing to leverage the upcoming FIFA World Cup 2026 for marketing opportunities, showcasing its intent to engage with a global audience.
FAQs
AI
Ashwini Ramakrishnan has been appointed as the Brand Lead for India.
She was the Head of Brand Marketing at Cleartrip.
Levi's is aligning its marketing strategies with the FIFA World Cup 2026 to capitalize on fan engagement.
Levi's is focusing on major events and cultural moments to enhance brand visibility and engagement.
The FIFA World Cup 2026 is expected to be a $10-billion creative arena for brands, providing significant marketing opportunities.
AI-assisted summary, reviewed by our newsroom
AI
Levi's has recently appointed Ashwini Ramakrishnan as the Brand Lead for India, bringing her extensive experience from Cleartrip. The company is also gearing up for the FIFA World Cup 2026, aligning its marketing strategies with the global event to capitalize on fan engagement and brand visibility.
Key Executives
1 People
AR
Ashwini Ramakrishnan
Brand Lead – India