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Latest News
4 Articles
Debasish Satapathy joins Levi Strauss & Co. to lead E-commerce business
Debasish Satapathy joins Levi Strauss & Co. to lead E-commerce business

Prior to this, Debasish Satapathy was with Flipkart as Category Management - Men’s Clothing – Spoyl

Hit or Miss: The week in ads
Hit or Miss: The week in ads

From big brand transformations and celebrity-led campaigns to nostalgia, humour, purpose and culture, these are the ads that made the cut this week

Ashwini Ramakrishnan joins Levi Strauss & Co. as Brand Lead – India
Ashwini Ramakrishnan joins Levi Strauss & Co. as Brand Lead – India

Prior to this, Ashwini Ramakrishnan was with Cleartrip as Head of Brand Marketing

FIFA World Cup 2026: Brands turn fan frenzy into marketing wins
FIFA World Cup 2026: Brands turn fan frenzy into marketing wins

From Louis Vuitton’s FIFA trunk to Heinz’s Penalty Packets, FIFA 2026 is now a $10-billion creative arena

Leadership Timeline
2 Updates
Oct 2023 Latest

Ashwini Ramakrishnan — Brand Lead – India (appointment)

Ashwini Ramakrishnan joins Levi Strauss & Co. as Brand Lead – India.

Oct 2023

Debasish Satapathy — E-commerce business lead (appointment)

Debasish Satapathy joins Levi Strauss & Co. to lead the E-commerce business.

Campaigns, Awards & Events
The Covered Logo Story
Jun 2026
Levi's transformed the incident of FIFA covering portions of its branding into a social-media campaign.
Alia’s Mixtape
Oct 2023
Levi’s has launched the second chapter of its ‘Behind Every Original’ platform in India, exploring how differe...
AI Insights
AI
  • E-commerce Focus. Levi's is prioritizing its e-commerce strategy by appointing a dedicated leader for this segment, indicating a shift towards digital retailing.
  • Brand Leadership in India. The appointment of Ashwini Ramakrishnan as Brand Lead for India suggests a focused effort to strengthen brand positioning and marketing in the Indian market.
? FAQs
AI
Debasish Satapathy has been appointed as the head of E-commerce at Levi Strauss & Co.
Before joining Levi's, Debasish Satapathy was with Flipkart as Category Management - Men’s Clothing – Spoyl.
Ashwini Ramakrishnan has been appointed as the Brand Lead for India at Levi Strauss & Co.
Prior to joining Levi's, Ashwini Ramakrishnan was the Head of Brand Marketing at Cleartrip.
Levi's is focusing on enhancing its brand presence and marketing efforts in India through strategic leadership appointments.
AI-assisted summary, reviewed by our newsroom
AI

Levi's has recently strengthened its leadership team by appointing Debasish Satapathy as the head of its E-commerce business and Ashwini Ramakrishnan as the Brand Lead for India. These strategic hires aim to enhance Levi's market presence and e-commerce capabilities in a competitive landscape.

Key Executives
2 People
DS
Debasish Satapathy
Head of E-commerce
AR
Ashwini Ramakrishnan
Brand Lead – India
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