Guest Column: From Ranveer Singh to Akshay Kumar, brands are using celebrity power to build awareness in a low-involvement category, writes Ganapathy...
Latest News
1 Articles
Why are tile adhesive brands betting on Bollywood stars?
Campaigns, Awards & Events
Celebrity Endorsement for Gresbond
Oct 2023
Kajaria brings Ranveer Singh on board for Gresbond to enhance brand visibility.
AI Insights
AI
-
Celebrity Endorsements. Kajaria is utilizing Bollywood celebrities to promote its tile adhesive products, aiming to increase brand awareness and consumer engagement.
-
Market Positioning. The company is positioning itself in a low-involvement category, which traditionally sees less consumer engagement, by associating with popular figures.
FAQs
AI
Kajaria primarily offers tiles and tile adhesives.
Kajaria is using celebrity endorsements to enhance brand visibility and connect with consumers in a low-involvement category.
Kajaria has partnered with various Bollywood stars, including Ranveer Singh and Akshay Kumar.
Kajaria targets consumers looking for quality tiles and tile adhesives in the construction and home improvement sectors.
Kajaria differentiates itself through strategic celebrity endorsements and a focus on quality and innovation in its product offerings.
AI-assisted summary, reviewed by our newsroom
AI
Kajaria is leveraging celebrity endorsements to enhance brand visibility in the tile adhesive market, aligning with a broader trend where brands utilize Bollywood stars to connect with consumers in low-involvement categories. This strategy aims to boost awareness and drive sales in a competitive industry.
Key Executives
1 People
GV
Ganapathy Viswanathan
Guest Columnist