Shveta Singh, founder of Iridescent Lens and an independent marketing consultant, explores how the pursuit of “more” shapes business growth, and asks...
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The business of dissatisfaction
Middle age is the new youth. But guess who hasn’t noticed?
Guest Column: Shveta Singh, founder of Iridescent Lens and independent marketing consultant, explores the growing gap between how middle age is experi...
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Redefining Success. Iridescent Lens is advocating for a redefinition of success in business, emphasizing the importance of addressing customer dissatisfaction.
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Targeting Middle Age. The company is exploring the gap between middle-aged consumers' experiences and how they are marketed to, indicating a potential area for growth in marketing strategies.
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Iridescent Lens is a marketing consultancy founded by Shveta Singh that focuses on redefining business success and addressing consumer dissatisfaction.
Shveta Singh is the founder of Iridescent Lens and an independent marketing consultant.
The company explores themes such as the pursuit of success, consumer dissatisfaction, and the marketing strategies aimed at middle-aged consumers.
Iridescent Lens approaches business growth by questioning traditional definitions of success and advocating for a deeper understanding of consumer experiences.
Iridescent Lens operates in the marketing and consulting industry, focusing on media and advertising.