Alongside the ratings push, CII has called for GST on television, OTT and music subscriptions to be reduced from 18% to 5%
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CII calls for TV ratings restoration, flags loss of advertiser confidence
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Advocacy for TV Ratings Restoration. CII is actively calling for the restoration of TV ratings to bolster advertiser confidence in the media sector.
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GST Reduction Proposal. CII is proposing a significant reduction in GST rates for television, OTT, and music subscriptions, which could enhance the affordability and accessibility of these services.
FAQs
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CII is advocating for the restoration of TV ratings to improve advertiser confidence.
CII is calling for a reduction of GST on television, OTT, and music subscriptions from 18% to 5%.
CII has flagged a loss of advertiser confidence as a significant issue impacting the media sector.
CII's GST proposal affects the television, OTT, and music subscription sectors.
If implemented, CII's proposals could restore advertiser confidence and make media services more affordable.
AI-assisted summary, reviewed by our newsroom
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CII has recently advocated for the restoration of TV ratings, highlighting a decline in advertiser confidence as a significant concern. Additionally, the organization is pushing for a reduction in the GST on television, OTT, and music subscriptions from 18% to 5%.