Prior to the elevation, he served as Commercial Director & GM - Thailand, Singapore, Malaysia and Myanmar
Bacardi
7
Articles
5
Leadership Changes
4
People
Latest News
7 Articles
Bacardi elevates Nakul Roy to Managing Director, Southeast Asia
Zeenah Vilcassim joins DailyObjects as Global CMO
Prior to this, Zeenah Vilcassim was Interim Marketing Director (India CMO) for Nothing
From watching to participating: The new creative playbook
As brands chase live moments over 30-second films, agencies are redesigning creative craft around participation, not just production
Anna Parysz joins Bacardi as Marketing Manager, Balkans
Parysz brings nearly 20 years of experience across brand strategy, marketing and communications
Vinay Golikeri elevated to Regional President AMEA and GTR at Bacardi
Prior to his promotion, Vinay Golikeri held the role of Managing Director - Bacardi India and Southeast Asia
The new creative brief: Don't just make an ad, create a moment too
As attention fractures across screens, Indian brands are trading campaigns for participation, betting on moments audiences live in, rather than scroll...
Bacardi appoints Mahesh Kanchan as Managing Director, India and Southeast Asia
Succeeds Vinay Golikeri, who steps up into the Regional President role for Asia, Middle East and Africa (AMEA) and Global Travel Retail (GTR), Bacardi
Leadership Timeline
5 Updates
Oct 2026
Latest
Vinay Golikeri — Regional President AMEA and GTR (appointment)
Vinay Golikeri has been elevated to Regional President – AMEA and Global Travel Retail (GTR) at Bacardi.
Oct 2023
Mahesh Kanchan — Managing Director, India and Southeast Asia (appointment)
Mahesh Kanchan has been appointed Managing Director, India and Southeast Asia, Bacardi, effective 1 October.
Oct 2023
Mahesh Kanchan — Managing Director, India and Southeast Asia (appointment)
Mahesh Kanchan has been appointed Managing Director, India and Southeast Asia, Bacardi, effective 1 October.
Oct 2023
Anna Parysz — Marketing Manager (appointment)
Anna Parysz joins Bacardi as Marketing Manager, Balkans.
Oct 2023
Nakul Roy — Managing Director, Southeast Asia (appointment)
Nakul Roy has been elevated to Managing Director, Southeast Asia at Bacardi.
AI Insights
AI
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Leadership Changes. Bacardi has elevated key executives to strengthen its leadership in the Southeast Asia and AMEA regions, indicating a strategic focus on these markets.
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Market Expansion. The appointment of Mahesh Kanchan as Managing Director for India and Southeast Asia suggests Bacardi's commitment to enhancing its market presence in these regions.
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Experience in Marketing. Anna Parysz's nearly 20 years of experience in brand strategy and marketing highlights Bacardi's focus on bringing seasoned professionals into their marketing teams.
FAQs
AI
Nakul Roy has been elevated to the position of Managing Director for Southeast Asia.
Vinay Golikeri has been promoted to Regional President for Asia, Middle East and Africa (AMEA) and Global Travel Retail.
Anna Parysz has joined Bacardi as the Marketing Manager for the Balkans.
Before his elevation, Nakul Roy served as Commercial Director & GM for Thailand, Singapore, Malaysia, and Myanmar.
Bacardi's recent leadership appointments indicate a strategic focus on strengthening its market presence in Southeast Asia and enhancing its marketing capabilities.
AI-assisted summary, reviewed by our newsroom
AI
Bacardi has recently made significant leadership changes, promoting Nakul Roy to Managing Director for Southeast Asia and Vinay Golikeri to Regional President for AMEA and Global Travel Retail. Additionally, Anna Parysz has joined as Marketing Manager for the Balkans, bringing extensive experience in brand strategy and marketing.
Key Executives
4 People
NR
Nakul Roy
Managing Director, Southeast Asia
VG
Vinay Golikeri
Regional President, AMEA and GTR
AP
Anna Parysz
Marketing Manager, Balkans
MK
Mahesh Kanchan
Managing Director, India and Southeast Asia