Authors

Shefali Khalsa
Head - Brand and Corporate Communications, SBI General Insurance NA NA

Head - Brand and Corporate Communications, SBI General Insurance

Why empathy needs to be at the centre of marketing

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Guest Column: Shefali Khalsa, Head - Brand and Corporate Communications, SBI General Insurance, writes how the recent COVID-19 situation has brought a new perspective of ‘empathy-based marketing’

Shefali Khalsa Oct 21, 2020 3:20 PM