Authors

Dharika Merchant
guestcolumn@exchange4media.com @Dharika Merchant

Guest Column: Unraveling Header Bidding, Programmatic's Top Trend for 2017: Dharika Merchant, AndBeyond.Media

Guest Column: Unraveling Header Bidding, Programmatic's Top Trend for 2017: Dharika Merchant, AndBeyond.Media?blur=25

Header bidding is an improved way for publishers to hold auctions, enabling advertisers to vie for premium publisher inventory – both reserved, and unreserved

Dharika Merchant May 4, 2017 8:34 AM