Authors

Benedict Hayes
guestcolumn@exchange4media.com @Benedict Hayes

Abbys dismissing awards for search advertising is a travesty : Benedict Hayes

Abbys dismissing awards for search advertising is a travesty : Benedict Hayes?blur=25

For digital brands like BookMyShow, Remit2India and Cleartrip, search is the lion's share of their marketing budgets and to simply dismiss the category is unfair says Benedict Hayes, VP & Head of Strategy, iProspect Communicate2

Benedict Hayes Jun 3, 2014 9:18 AM