Guest Column: 7 key trends in Market Research in 2015: Ajith Sankaran?blur=25

Market research is seeing some paradigm shifts driven by technological innovations, internet, mobile devices, social media and analytics as well as the ever increasing demands for faster, better and more impactful insights. Ajith Sankaran, SVP, Marketing Intelligence, Blueocean lists 7 key trends

Ajith Sankaran May 22, 2015 9:22 AM