D2M will have to compete with established distribution and streaming technologies, including mobile broadband, connected television and over-the-top platforms
Mobile Broadcasting Developments
Recent announcements from MeitY regarding the D2M device mandate have sparked discussions about the future of mobile broadcasting in India. The upcoming RFP for D2M broadcasting is anticipated to further shape the landscape of mobile media.
D2M Device Mandate Rejected
MeitY's decision against the D2M device mandate indicates potential hurdles for mobile broadcasting adoption.
RFP Anticipation
The upcoming D2M broadcasting RFP is expected to influence market dynamics and technology adoption.
Regulatory Impact
Regulatory decisions are shaping the future of mobile broadcasting and its integration into existing media frameworks.
Market Questions
The rejection of the mandate raises questions about the viability and future of mobile broadcasting technologies.
Consumer Behavior Shift
As regulations evolve, consumer behavior towards mobile broadcasting may shift, impacting content consumption patterns.
Industry executives seek clarity on commercial models, investment commitments and deployment timelines, as repeated delays in the RFP have prolonged uncertainty...
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Recent announcements from MeitY regarding the D2M device mandate have sparked discussions about the future of mobile broadcasting in India. The upcoming RFP for D2M broadcasting is anticipated to further shape the landscape of mobile media.