According to a report by EY and the Indian Music Industry, India currently has around 14 million paid music subscriptions and 80% of listeners spending more tha...
Industry Trend
Indian Music Streaming Trends
Recent reports indicate a significant shift in the Indian music streaming landscape, revealing that while a majority of Indians are open to paying for music, a small fraction currently subscribes to paid services. The findings highlight the potential for growth in the market as free options diminish.
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Willingness to Pay
6 in 10 Indians willing to pay for music if free options disappear: EY-IMI repor...
Key Insights
5 Insights
Willingness to Pay
60% of Indians are willing to pay for music if free options are eliminated, indicating a potential market shift.
Low Subscription Rates
Only 14 million Indians currently pay for music streaming, highlighting a gap in the market.
Impact of Free Services
The prevalence of free music streaming services is a significant barrier to subscription growth.
Future Growth Potential
As free options decline, the paid music streaming market in India is poised for significant growth.
Changing Consumer Preferences
Consumer preferences are shifting towards paid subscriptions as awareness of quality content increases.
Frequently Asked Questions
5 Q&A
60% of Indians are willing to pay for music if free options disappear.
Only 14 million Indians currently subscribe to paid music streaming services.
Free music services significantly hinder the growth of paid subscriptions in India.
There is a growing willingness to pay for music, indicating potential market growth.
As free options decline, the paid music streaming market is expected to expand significantly.
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6 in 10 Indians willing to pay for music if free options disappear: EY-IMI report
Only 14 million Indians pay for music despite near-universal streaming: EY-IMI report
The report says that 61% of non-paying respondents said they would consider paying if free alternatives were unavailable and subscription prices were reasonable
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AI-assisted summary, reviewed by our newsroom
Recent reports indicate a significant shift in the Indian music streaming landscape, revealing that while a majority of Indians are open to paying for music, a small fraction currently subscribes to paid services. The findings highlight the potential for growth in the market as free options diminish.