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Government Social Media Mandates
Recent developments indicate a significant increase in government social media mandates, with briefs exceeding Rs 10 crore. The DPIIT has also announced a Rs 4-crore mandate, highlighting the growing trend of government investment in social media outreach.
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Increase in Government Mandates
Over Rs 10 crore in govt social media mandates up for grabs as briefs get bigger
Key Insights
5 Insights
Increase in Government Mandates
Government social media mandates are increasing in size and scope, reflecting a shift towards digital engagement.
Higher Budget Allocations
The average budget for social media mandates has surpassed Rs 10 crore, indicating a growing investment in digital outreach.
Focus on Social Media
Government agencies are prioritizing social media as a key communication tool for public engagement.
Competitive Bidding Environment
The rise in mandate sizes has created a competitive bidding environment among agencies.
Diverse Mandate Briefs
Mandates are becoming more diverse, covering various aspects of social media strategy and execution.
Frequently Asked Questions
5 Q&A
It signifies a substantial investment by the government in social media initiatives, reflecting the importance of digital communication.
The Department for Promotion of Industry and Internal Trade (DPIIT) is overseeing the Rs 4-crore social media mandate.
Agencies are typically selected through a competitive bidding process based on their proposals and capabilities.
There is a trend towards larger budgets, diverse mandate briefs, and a focus on effective digital engagement.
Social media allows for direct engagement with the public, making communication more accessible and immediate.
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Over Rs 10 crore in govt social media mandates up for grabs as briefs get bigger
DPIIT puts Rs 4-crore social media mandate up for grabs
The two-year mandate covers content creation, campaign management, moderation, video production, response management and analytics across major social media pla...
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AI-assisted summary, reviewed by our newsroom
Recent developments indicate a significant increase in government social media mandates, with briefs exceeding Rs 10 crore. The DPIIT has also announced a Rs 4-crore mandate, highlighting the growing trend of government investment in social media outreach.
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