As the case comes up before the Delhi HC today, Beco doubles down with new hoardings built around the controversy
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FMCG Advertising Dispute
The ongoing advertising dispute between Hindustan Unilever Limited (HUL) and Beco has escalated, with HUL filing a case in the Delhi High Court over Beco's comparative advertisements featuring Surf Excel and Vim. This conflict highlights the competitive nature of the FMCG sector and raises questions about advertising e...
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Rising Tensions in FMCG Advertising
HUL vs BECO: FMCG’s billboard tussle boils over
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2 Events
Oct 2023
HUL Files Case
HUL files a case against Beco in the Delhi High Court over its comparative advertisements.
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Oct 2023
Beco Responds
Beco issues a statement defending its advertising strategy and claims compliance with advertising re...
01 Oct 2023
HUL Files Case
HUL files a case against Beco in the Delhi High Court over its comparative advertisements.
05 Oct 2023
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Beco Responds
Beco issues a statement defending its advertising strategy and claims compliance with advertising regulations.
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HUL vs BECO: FMCG’s billboard tussle boils over
HUL drags Beco to Delhi HC over Surf Excel, Vim comparative ads
The suit, filed against Beco's parent company Kwick Living, alleges commercial disparagement, trademark infringement and passing off
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AI-assisted summary, reviewed by our newsroom
The ongoing advertising dispute between Hindustan Unilever Limited (HUL) and Beco has escalated, with HUL filing a case in the Delhi High Court over Beco's comparative advertisements featuring Surf Excel and Vim. This conflict highlights the competitive nature of the FMCG sector and raises questions about advertising ethics and regulations.