The company subscribed to 17,350 compulsorily convertible preference shares (CCPS) and 10 equity shares as part of the investment
Acquisition
Diageo's Strategic Investments
Diageo's United Spirits has acquired a 10.08% stake in Nuvola Spirits, marking a significant investment in the premium spirits market. Additionally, Diageo India has increased its advertising expenditure to Rs 312 crore in Q1, focusing on premiumisation strategies.
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Increased Investment in Premium Brands
Diageo’s United Spirits acquires 10.08% stake in Nuvola Spirits
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Jan 2023
Diageo Acquires Stake in Nuvola Spirits
Diageo's United Spirits announces the acquisition of a 10.08% stake in Nuvola Spirits.
Latest
Jan 2023
Diageo India Increases Q1 Ad Spend
Diageo India ramps up its advertising expenditure to Rs 312 crore as part of its premiumisation stra...
01 Jan 2023
Diageo Acquires Stake in Nuvola Spirits
Diageo's United Spirits announces the acquisition of a 10.08% stake in Nuvola Spirits.
01 Jan 2023
Latest
Diageo India Increases Q1 Ad Spend
Diageo India ramps up its advertising expenditure to Rs 312 crore as part of its premiumisation strategy.
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Diageo’s United Spirits acquires 10.08% stake in Nuvola Spirits
Diageo India ramps up Q1 ad spend to Rs 312 crore as it bets on premiumisation
The company invested Rs 2.69 crore in Nuvola Spirits Private Limited (NSPL) by subscribing to 17,350 compulsorily convertible preference shares (CCPS) and 10 eq...
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AI-assisted summary, reviewed by our newsroom
Diageo's United Spirits has acquired a 10.08% stake in Nuvola Spirits, marking a significant investment in the premium spirits market. Additionally, Diageo India has increased its advertising expenditure to Rs 312 crore in Q1, focusing on premiumisation strategies.