Authors

Sherin Varghese

Senior Director, Burson Genesis NA NA

Senior Director, Burson Genesis

A New Era of Influencer Marketing: Authenticity, Relevance and Transparency Lead

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Sherin Varghese, Senior Director, Burson Genesis, on the evolving influencer marketing landscape and why authenticity, relevance and transparency matter today

Sherin Varghese Feb 6, 2026 1:47 PM