Authors

Shalinee Mishra and Soumya Gawri

Senior correspondent NA NA

Senior correspondent

Regional influencers drive 10-25% higher purchase intent, 1.5-3x impact 

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Vernacular and culturally rooted content around celebrations commands deeper attention; local customs, dialects, and identities foster pride & personal connection

Shalinee Mishra and Soumya Gawri Sep 10, 2025 9:10 AM

CSK’s Dhoni Dilemma: Will the brand outlive the icon?

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Over 50% of CSK’s fanbase, studies say, supports the franchise purely because of Dhoni

Shalinee Mishra and Soumya Gawri Apr 18, 2025 9:08 AM