Authors

Pooja Yadav and Aditi Gupta

Correspondents NA NA

Correspondents

Are production houses evolving from just film businesses to IP assets?

Are production houses evolving from just film businesses to IP assets??blur=25

Recent deals show production houses are being recast from project-led film financiers to long-term IP engines spanning films, OTT, music and franchises

Pooja Yadav and Aditi Gupta Feb 3, 2026 9:16 AM