Authors

Mayank Shah

Sr. Category Head, Parle Products NA NA

Sr. Category Head, Parle Products

FMCG marketing strategies to watch for, in 2025

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Guest Column: Mayank Shah, Vice President, Parle Products, writes as 2025 approaches, the future looks more promising than before

Mayank Shah Dec 27, 2024 12:08 PM

Understanding & delivering value to consumers, while marketers walk on a tightrope

Mayank Shah?blur=25

Guest Column: Mayank Shah, Sr. Category Head, Parle Products, says that brands should use the time to redefine marketing strategies, strengthen connections & build long-term trust with the audience

Mayank Shah Jul 24, 2020 8:22 AM