Authors

Deba Ghoshal

Vice President, and Head of Marketing NA NA

Vice President, and Head of Marketing, Voltas Limited

From browsing to bonding: The impact of experiential retail on brands

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Guest Column: Deba Ghoshal, VP & Head of Marketing, Voltas Limited, writes why brands are increasingly turning to experiential retail as a strategic tool to captivate, educate, and engage consumers

Deba Ghoshal Dec 23, 2024 9:18 AM

Storytelling to boost sales in the competitive market of FMCG, consumer appliances

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Guest Column: Deba Ghoshal, Vice President, and Head of Marketing, Voltas Limited, shares targeted storytelling strategies to boost sales by tapping the right stakeholders

Deba Ghoshal Jun 5, 2023 9:23 AM