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As Generative AI accelerates content production across advertising, brands and agencies confront the rise of AI slop, raising questions about creativity, brand equity and algorithm-driven visibility
Anuja Jain and Aryendra Khan Mar 10, 2026 9:42 AM
As festive ad spends touch ₹51,000 crore, creative agencies reveal that this year’s real surge was driven by sharper ideas, data-led storytelling and a new balance between emotion and efficiency
Anuja Jain and Aryendra Khan Nov 5, 2025 9:34 AM
AI’s role in creativity is expanding, shaping a new creative economy that’s redefining how the advertising industry operates
Anuja Jain and Aryendra Khan Oct 23, 2025 8:30 AM
India is at a crossroads between regulation and prohibition, as the ban on real-money gaming apps promises user safety but threatens jobs, ad revenue, and foreign investment
Anuja Jain and Aryendra Khan Aug 21, 2025 8:51 AM
As per industry estimates, the ban on real-money gaming ads threatens ₹10,000+ crore in spends and could reshape digital and sports marketing
Anuja Jain and Aryendra Khan Aug 20, 2025 9:29 AM