Authors

Aditi Gupta and Sunidhi Vijay

Assistant Editor [email protected] NA

Assistant Editor

CTV is Gen Z’s new crush. Are marketers getting the hint?

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Gen Z doesn’t like brands shouting at them; they want subtle, relevant messages. That’s why CTV is a great option, say experts

Aditi Gupta and Sunidhi Vijay Jul 22, 2025 9:04 AM

Brands talking unified screen strategy: Time to retire TV vs Digital debate?

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Experts say brands, agencies, and marketers are recognising the strength of a converged media approach, where linear TV's reach and digital’s precision work in tandem to maximise campaign outcomes

Aditi Gupta and Sunidhi Vijay Jul 15, 2025 9:18 AM